Overview
This proposal outlines a 6-month SEO engagement designed to grow qualified organic traffic and non-branded leads. It combines a technical audit, on-page optimization, a keyword-driven content plan, and a sustainable backlink program grounded in the client's competitive landscape.
SEO Audit
- Full crawl and index coverage review
- Core Web Vitals & mobile UX
- Site architecture, internal linking, and canonicalization
- Duplicate, thin, and cannibalizing content
- Structured data and rich-result eligibility
Keyword Strategy
Cluster-based keyword research anchored to buyer intent — informational, commercial, and transactional — mapped to existing and net-new landing pages. Prioritized by volume, difficulty relative to your domain authority, and business value.
On-Page & Content
- Title, meta, and header rewrites for top 25 pages
- New pillar page + supporting cluster articles / month
- Internal linking pass tied to keyword clusters
- Schema markup for key page types
Backlink Building
Digital-PR-first backlink program: data studies, expert commentary, and resource-page outreach targeting relevant, high-authority publications in your niche. No PBNs, no paid links.
Timeline
Month 1 audit and quick wins · Months 2–3 on-page and content foundation · Months 4–6 scaled content + link acquisition, monthly reporting throughout.
Investment
Custom-scoped per client size and competitive difficulty. Typical engagement: $3,000–$8,000/month.